I've been using Honey Stinger waffles for a few years now - for athletes with Celiac, gluten-free stroopwafels are a lifesaver. They taste good, go down easy, and have a decent mix of simple and complex carbs. Organic, simple ingredients compared to most other nutrition products. Fair warning, they do freeze at temperatures below 25 F (thanks, Trans Iowa 2018!). If I'm out in those temps, waffles now go in my pockets or down the front of my bike jersey. Problem solved. And there's a large box of waffles and honey-based gel coming my way to help me get ready for the upcoming ultra season.